For example, you might want to check your domain rating using the Ahrefs Website authority checker. It never hurts to check several sources to see how your score differs. The Moz ecosystem allows you to check your page authority score using MozBar, Link Explorer, and in the SERP Analysis section found under Keyword Explore. The most reliable tool is the Moz Link Explorer. There are many online marketing and SEO platforms that offer PA checking tools. Stuffing your content with irrelevant links adds little to no value to your content and will not improve your score. Filling your page with links is important, but they must be quality, relevant links. How much links contribute to the page - Link stuffing is a no-go.Always post high quality content on all pages along with solid external and internal backlinks. Page trustworthiness - Pages with unreliable links and low-quality content either stagnate or decrease in authority. Boost your score by making frequent updates to pages, which positively affects crawl demand. If your page hasn't been updated in some time, it's unlikely to show up on SERP. When the page was last updated - Out of date pages negatively impact your score.Website owners can also use this score to compare their page performance to competitors.Ī page authority score is based on three criteria: The higher the score, the easier it is for pages to rank in search results. Page authority is based on a 100-point scale. Higher scores indicate that a page has high authority and is likely to perform better in SERPs. It was created and developed by Moz, a marketing analytics company. Page authority is a score that indicates where a specific page will rank on search engine page results (SERPs).
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